Art Marketing Maturity Assessment

Privacy & Data collection

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I haven't really defined this yet. My work varies a lot and I don't have a consistent look or theme.

I have a sense of my style, but it's not clearly defined. People might struggle to recognize my work as "mine."

I have a recognizable style and a few recurring themes, but my brand communication is still inconsistent across channels.

I have a well-defined artistic identity. People immediately recognize my work and know what I stand for.

I post occasionally when I feel like it, or not at all.

I post somewhat regularly but go quiet for weeks at a time.

I show up consistently on at least one channel, but the content quality or messaging isn't where I want it yet.

I show up multiple times per week with on-brand content I'm proud of, and I do it week after week.

I take photos on my phone and haven't thought much about presentation.

My photos are decent but inconsistent. Lighting, background, and editing vary a lot.

My photos are good quality and fairly consistent, but I haven't developed a full visual language yet.

My visual presentation is polished and consistent. I'm proud of how my art looks online and it reflects my brand.

I have a website, but it's outdated or hard for me to update on my own.

I have a working website I can update myself, with my portfolio and basic info.

I have a professional, up-to-date website that clearly communicates who I am, what I sell, and how to buy, and I keep it current.

If someone Googles me, they probably won't find much, or what they find is confusing.

I have some presence online, but it's scattered across different platforms, names, or styles.

Someone can find me and understand what I do, but the experience isn't seamless. It takes some digging.

Someone can discover me online, immediately understand my work and story, and reach me or buy within minutes.

I've set up a profile somewhere, but it's incomplete or inactive.

I'm active on at least one platform and have made some sales through it.

I actively use one or more platforms as part of my sales strategy and generate consistent traffic and sales there.

I have a list set up, but I rarely or never send to it.

I have an active list and send to it at least once a month.

I have a growing list, a way for people to sign up, and I email consistently, at least twice per month.

Mostly through word of mouth or by chance. There's no real system.

I share work on social media, but I have no way to capture email addresses from interested people.

I have a link to sign up somewhere, but it's not actively promoted and sign-ups are rare.